Competing for Talent: Recasting Perceptions of Manufacturing

Manufacturers continue to bridge the perception gap and enhance the workforce experience

A call to action

There is good news to report in the Deloitte and The Manufacturing Institute 2022 Manufacturing Perception Study (hereafter referred to as “the study”). Compared with our 2017 study,1 significantly more respondents believe that manufacturing jobs are innovative and more respondents are likely to encourage their child to pursue a career in the industry (figure 1).

Further, the pandemic has led to a new awareness of the critical nature of manufacturing in the United States and beyond. Many manufacturing teams were designated essential workers, partly due to the role they played in producing ventilators and PPE and keeping supply chains open (figure 2).

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