MTI NEW Plant Tour Video Production Benefit

One of the biggest challenges being experienced by heat treaters today is the effectiveness of their sales and marketing teams in the new digital environment we are all living in. Sales were fairly functional prior to the COVID-19 pandemic; you scheduled an appointment to visit your customer’s plant to see their needs, you would then schedule an appointment for them to potentially come visit your plant and see your expertise and capabilities. 

But then COVID….

Travel restrictions, no outside visitor rules, and social distancing put a stop to the traditional mindset of sales and marketing. The question is, “How do you effectively communicate your brand, expertise, and capabilities in a digital world?”

ANSWER:  Plant Tour Videos

This was a major conversation at the January MTI Winter Board Strategic Planning Session and your leadership is putting action to your needs.

MTI is excited to announce it has signed a partnership with Association Studios out of Tallahassee, FL to work with members to produce their customized plant tour marketing videos.  MTI has worked with Association Studios since 2009 for all its production with FNA, MTI Online Academy courses, and promotional videos.

MTI’s CEO, Tom Morrison, states, “Two key elements make Association Studios the right fit for MTI; one, their core customers are associations and their members. They really understand the process of telling a story in a video to help a company market their brand and capabilities and turn that into action/sales. Two, the deal that MTI has with them makes this a very affordable opportunity for any member.”

Members have two options to choose from:

OPTION 1 ($2,500)

OPTION 2 ($5,000)

Once you have your video produced, you then have a viral tool that can be placed on your website, employee email signatures, and all your social media accounts sharing your brand and message with your customer base. It’s the perfect tool for your sales and marketing department in this new digital age.

MTI has already had a few members begin production on their plant tour video and have had nothing but rave reviews about working with Association Studios.

To view full details of the new plant tour video production, CLICK HERE.  Feel free to contact our office at info@heattreat.net if you have any questions.